Here’s an experiment to try: grab $28 out of your wallet and a pair of scissors. Cut up your bills into small pieces, and then toss them out a window. That’s what we Americans are doing with our gift cards.
The statistics are staggering: $87 billion spent by Americans on gift cards in 2009; $24 billion in gift card purchases during the 2009 holiday season; and nearly $9 billion in unspent gift cards forecast for 2010.
$9 billion worth of gift cards gone to waste. You guessed it: that equals more than $28 lost for every American citizen.
This is what UpYourCard.com is all about: helping you to take charge of your card. We believe providing a forum for gift card trading gives Americans the opportunity to find the best value for their gift card. We all give gift cards as gifts. We all receive gift cards as gifts. We all let them go to waste. No more.
We aren’t your average American entrepreneurs. We are two young recent college graduates pushing ourselves to succeed. We don’t have funding. We don’t have a staff. We face the same daily pressures you do—finding a job, keeping a job, paying the bills, managing the stresses of life. We feel there’s no reason gift cards should add any stress to your life.
That is why we are dedicated to building the largest online volume of gift cards to ensure you find the gift card you want—and need—to match your lifestyle. That is why we are offering this service cheaper than our competitors. That is why we’re committed to make sure that whatever money you put into the site, you get back out.
Close the window, put the scissors away, put that money back in your wallet. It’s time to take charge of your card.